• Website (Squarespace)

Designed the complete site architecture including UX copy, pricing structure, FAQs, contact forms, and SEO optimization. Built custom blocks for clear calls-to-action and service explanations, with integrated online order placement.

• Custom Shopping Portal

Developed a browsable interface with an Airtable backend, allowing customers to explore hundreds of items with special discounts. Integrated affiliate tracking for commissionable sales and automated inventory management.

• Order Now, Pay Later System

Created a custom form and interface for flexible payment options and personal shopping requests. Implemented field validations, service tier selection, and admin dashboard for order triage and management.

• Lightweight CRM for Operations

Built a unified Airtable base connecting orders, shipments, customers, and payments. Added status tracking, SLA monitoring, and task ownership to streamline operations and customer communication.

• Automated Notification System

Developed a web app generating templated email notifications for order updates, delays, and payment reminders. Included dynamic merge fields, reply-to routing, and a complete audit trail of all communications.

• Marketing System & Collateral

Established content calendars for email and social media with monthly and weekly posting cadences. Designed physical marketing materials including postcards, flyers, and QR codes linking directly to the order form. Set up affiliate integrations with Amazon and Shein using tracked, tagged links.