Web Development
Airtable
Squarespace
Softr
Custom Shopping Portal
The Challenge: The client wanted a “shop-for-me” experience that curated deals across Amazon and Shein while keeping users on their site. Goals: increase on-site engagement, generate affiliate revenue, and create a reusable content engine without introducing a heavy custom stack.
Solution Overview: A filterable shopping portal embedded directly into the client’s Squarespace site, powered by an Airtable backend for rapid curation and clean tracking. The system supports Amazon & Shein affiliate links with UTMs for attribution, and is built to scale into ad monetization.
What I Built
Portal UI
Designed a responsive, card-based gallery with category filters, search, and sorting functionality. Integrated clear CTAs including "View & Buy" buttons with affiliate tracking and an optional "Request Items" feature for personalized help.
Backend Catalog
Built a comprehensive database system with interconnected tables for Products. Structured data fields include pricing, image URLs, category tags, and affiliate links. Created custom interfaces allowing editors to add products and feature items without technical knowledge.
Affiliate Tracking & Attribution
Established affiliate partnerships with Amazon and Shein, enabling commission earnings on customer purchases. Developed email marketing campaigns and promotional copy to drive customer engagement with the shopping portal. Created targeted messaging for seasonal promotions, optimizing subject lines and CTAs to maximize click-through rates and affiliate conversions.